Client
Revoize is a deep tech company in the field of artificial intelligence, specializing in enhancing audio quality. It removes noise, restores clarity, and upgrades every conversation to studio level. It offers both real-time models and post-production tools (podcasts, video), as well as Chrome extensions such as AI Speech Enhancement and Dialog Boost.
Challenge
Revoize wanted to see how their technology resonates with the telecom industry in Europe and North America. The goals were:
- Initiate first conversations with companies working on real-time audio/video.
- Reach directors and leaders in IT, Product, and Customer Success.
- Show that audio clarity is not a “nice to have,” but a business advantage - lower cognitive load, higher user satisfaction, and stronger customer loyalty.
The main challenge was breaking into a market where everyone already has their own systems. It was necessary to prove that integrating Revoize does not require hardware replacement or extra effort from the user side.
Solution
Precisely Defined Target Group
Together with the client, we defined the target audience, focusing on telecom companies in Europe and North America with more than 11 employees. The key was to reach directors in IT, Product, Marketing, and Customer Success. This ensured communication went only to decision-makers responsible for user experience and potentially open to discussing implementation.
Three-Step Message Sequence
The campaign was designed as a three-step sequence, with each step adding new value.
- The first email addressed real problems in telecom: noise, poor microphones, speech interruptions. It showed that Revoize fixes them without extra hardware.
- The second step was a mini business analysis: we explained the impact of audio quality on cognitive load and user retention, moving the conversation from tech to business value.
- The final email was a soft close, showing respect for the recipient’s priorities. It left an open door for future contact or asked for redirection to the right person.
The entire communication used benefit-driven language. Instead of focusing on algorithms, we highlighted productivity, satisfaction, and understanding. This made the messages light and accessible, even to managers outside engineering.
.avif)