Outbound Workshops
Strategic workshops that turn outbound experiments into a documented system. Built for B2B teams running campaigns without a written strategy behind them. You walk away with frameworks, not opinions.
Campaigns running. Strategy missing
Most outbound teams operate on what worked last quarter. The next campaign starts from scratch because the system was never written down.
No Outbound Playbook
The team runs cold email, LinkedIn, and follow-ups based on what felt right last time. There is no documented sequence framework, no defined messaging hierarchy, no agreed channel priority. Every new SDR onboards by guessing.
No Targeting
Outbound goes to "qualified-enough" lists because nobody has defined the precise ICP for outbound (often different from inbound). Reply rates land at baseline. The team blames copy. Copy is not the problem - the list is.
No Tool stack
Clay, Apollo, Instantly, Smartlead, HeyReach, Lemlist, Outreach. The team has accounts in five tools and gets full value from one. Nobody owns the stack rationalization, so the cost compounds while output stays flat.
We design the system.
You run the campaigns
From pre-workshop preparation to documented outbound playbook. We research your current outbound, run two structured workshops with your sales leadership, digest the inputs into a written strategy, and hand off to your team. The output is a system your SDRs and AEs can execute against, not a set of tactics that worked once.
Outbound on paper.
Pipeline on plan
A documented outbound system your sales team can run against.
Outbound Strategy
Written ICP for outbound specifically, positioning statement tailored to cold context, and targeted TAM sizing. Every campaign downstream references the same source of truth.
01
Channel Frameworks
Outbound channels recommendation with prioritization rationale. Sequence frameworks documented per channel: cadence, touch count, channel mixing logic, hand-off triggers. SDRs stop reinventing sequences.
02
Messaging Framework
Outbound messaging recommendation framework with guidelines per persona, per channel, per stage of sequence. The team stops debating copy in Slack and starts iterating against a documented baseline.
03
Tool Stack and
90-Day Roadmap
Tool stack recommendation with rationalization (what to keep, what to drop, what to add). 90-day outbound roadmap with sequenced milestones. Plus an executive summary report shareable with leadership and new hires.
04
Ready to document your outbound?
This service is for B2B sales teams running outbound without a written strategy, where every campaign starts from instinct rather than framework.
GROWTH STAGE
COMPANY HEADCOUNT
WHO YOU SELL TO
GO-TO DATA AVAILABILITY
Results you can verify
Clear reporting on what matters most to our customers.
How we helped CXLABS validate product-market-fit for 3 service lines in 3 weeks
CXLABS tested 3 market segments through structured outbound in 3 weeks. 4 qualified opportunities. See how PMF Validation replaces guesswork with data.
Vanderbuild validated demand across our key segments and delivered qualified opportunities within days. The results — 4 SQLs, a 55% LinkedIn reply rate, and strong FMCG traction — gave us a clear direction to scale.
55%
Linkedin reply rate
Ready to build outbound the right way?
Book a 30-min call. No pitch. You’ll leave knowing which systems fits - or that none do.
FAQs
Answers to the questions we hear most from B2B sales and growth leaders.
What is Outbound Consulting and how does it work?
Outbound Consulting is a structured advisory engagement that turns ad-hoc outbound activity into a documented system. Vanderbuild audits your current outbound, runs facilitated workshops with your sales leadership, and synthesizes the inputs into a written outbound playbook. The deliverable covers ICP definition for outbound, positioning, targeted TAM sizing, channel recommendation, sequence frameworks, messaging guidelines, tool stack rationalization, and a 90-day roadmap. Your team gets onboarded to the system at handoff.
What do we need from you before we start?
Sales leadership availability for workshops (head of sales, SDR lead, RevOps where relevant). Access to current outbound context: existing campaigns, sequences, reply data from CRM, tool stack overview. If outbound is brand new, we still start with a strategic workshop - the audit step becomes assumption mapping instead of performance review.
What do we receive at the end?
A written outbound playbook covering ten core deliverables: ICP definition, positioning statement, outbound strategy defined, outbound messaging recommendation framework with guidelines, targeted TAM size, outbound channels recommendation, sequence frameworks, tool stack recommendation, 90-day outbound roadmap, and executive summary report. All shareable across the team and with new hires.
Do you also run the campaigns or only consult?
This is strategy consulting. Execution happens either through your team after handoff, or through Vanderbuild's Plug & Play outbound services on a separate engagement. The consulting designs the system. Whether we run it or your team does is a separate decision made at handoff.