Go To Market Strategy Workshops
Strategic workshops that turn a fuzzy GTM into a documented playbook. Built for B2B teams without a clear answer to who they sell to, how they reach them, and what to say. You walk away with a roadmap, not slides.
Lots of motion.
No direction
Most B2B teams operate on inherited GTM assumptions that nobody has stress-tested in two years. The result is activity without traction.
Fuzzy ICP
Sales targets "anyone with a budget." Marketing targets "decision-makers in tech." Nobody can write the ICP in one sentence. Every campaign waters down the message to cover the ambiguity, and conversion drops to baseline
Too Many Channels
Cold email, LinkedIn, paid, content, partnerships, events. Every channel runs at 30% capacity because the team is spread across all of them. No single channel produces enough signal to know if it works.
Strategy Lives In Heads
The GTM thinking exists in the founder's head and a few Slack threads. New hires onboard by osmosis. Decisions get made in meetings without reference to a written strategy. The team scales, the consistency does not.
We design strategy.
You execute it
From pre-workshop preparation to documented roadmap. We research your business, run two structured workshops with your leadership, digest the inputs into a written GTM playbook, and hand off to your team with onboarding. The output is a strategy your team can actually run, not a deck that sits in Drive.
Strategy on paper.
Execution on track
A documented GTM playbook your team can execute against, not a set of opinions.
ICP Defined
Written ICP at company and persona level. Positioning statement and unique selling point documented. Every campaign, hire, and content piece downstream can reference the same source of truth
01
Channel Framework
Channel prioritization matrix that ranks where to invest first, second, and never. Messaging framework documented per channel and persona. The team stops debating tactics and starts executing the prioritized list.
02
90-Day GTM Roadmap
Sequenced execution plan covering the first 90 days post-engagement. Specific actions, owners, milestones. Leadership can track progress against the roadmap, not against vague themes.
03
Executive Summary
Full written report covering ICP, positioning, TAM sizing, GTM motion recommendation, tool stack, and roadmap. Shareable with investors, board, and new hires. The strategy outlasts the engagement.
04
Ready to lock your GTM?
This service is for B2B founders and leadership teams who need a documented GTM strategy before scaling investment in execution.
GROWTH STAGE
COMPANY HEADCOUNT
WHO YOU SELL TO
GO-TO DATA AVAILABILITY
Results you can verify
Clear reporting on what matters most to our customers.
How we helped CXLABS validate product-market-fit for 3 service lines in 3 weeks
CXLABS tested 3 market segments through structured outbound in 3 weeks. 4 qualified opportunities. See how PMF Validation replaces guesswork with data.
Vanderbuild validated demand across our key segments and delivered qualified opportunities within days. The results — 4 SQLs, a 55% LinkedIn reply rate, and strong FMCG traction — gave us a clear direction to scale.
55%
Linkedin reply rate
Ready to build GTM Strategy the right way?
Book a 30-min call. No pitch. You’ll leave knowing which systems fits - or that none do.
FAQs
Answers to the questions we hear most from B2B sales and growth leaders.
What is Go To Market Strategy Consulting and how does it work?
Go To Market Strategy Consulting is a structured advisory engagement that turns a fuzzy or undocumented GTM into a written playbook your team can execute against. Vanderbuild runs pre-workshop research, two rounds of facilitated working sessions with your leadership, and a digesting period to synthesize the inputs into a written strategy. The deliverable is a documented GTM report covering ICP, positioning, USP, TAM sizing, channel prioritization, messaging framework, tool stack recommendation, and a 90-day roadmap. Your team gets onboarded to the strategy at handoff.
How long does the engagement take?
The full engagement runs 1 to 2 weeks end-to-end. Pre-workshop research takes 1 to 2 days. Workshop part 1 takes 1 day. Digesting period takes 1 to 2 days. Workshop part 2 takes 1 day. Report writing takes 1 week. Team onboarding and handoff happens in the final week. Your leadership commits 4 to 6 hours of workshop time across the engagement.
What do we need from you before we start?
Leadership availability for the two workshop rounds (founder, head of sales, head of marketing, head of product where relevant). Access to current GTM context: CRM data, sales calls history if available, current positioning materials, competitor view. A clear decision on who has final say on the strategy. No pre-work required - we drive the discovery.
What do we receive at the end?
A written GTM playbook covering ten core deliverables: ICP definition, positioning statement, unique selling point, targeted TAM size, GTM motion recommendation, channel prioritization matrix, messaging framework, tool stack recommendation, 90-day GTM roadmap, and executive summary report. All shareable with investors, board, and new hires. The strategy outlasts the engagement.
Do you also execute the strategy or only advise?
This is strategy consulting. Execution happens either through your team after handoff, or through Vanderbuild's Plug & Play services (outbound, LinkedIn, signals, enrichment) on a separate engagement. We design the strategy that any execution layer runs against. Whether we run that execution or your team does is a separate decision made at handoff.