Client
Remain Visuals is a young marketing agency specializing in brand creation, social media management, brand optimization for its clients, and creating consistent visual materials for ongoing use throughout the company.
Challenge
Our joint challenge was:
- Acquiring a new client in the HoReCa industry
- Testing Remain Visuals' new offer for the HoReCa industry
- Gathering feedback from contacted prospects regarding the offer and developed sales process
Solution
Analysis and definition of the target group
The process of defining the target group included:
- Defining the geographical area (Silesian region +/- 150 km)
- Filtering hotels by rank (number of stars)
- Excluding hotel chains with centralized marketing management
- Focusing on private establishments
Data sourcing:
- GUS and EMIS databases specific for Poland,
- Google business cards scraping,
- Deduplication and verification of data from both sources.
Identification of decision-makers and contact channels
We identified two key decision-making personas:
- Hotel owner
- General manager/hotel director
Specifics of email addresses in the HoReCa industry:
- manager@domain.com
- generalmanager@domain.com
- office@domain.com
Outbound campaign strategy
The campaign was based on detailed personalization including:
- Social media channel analysis (Facebook, Instagram)
- Website audit
- Tripadvisor profile review
The message structure included:
- Presentation of audit results
- Indication of areas for improvement
- Reference to industry standards
- Proposal for a non-binding conversation
Additionally, we prepared:
- 2 variants of follow-ups (A/B tests)
- Study of motivational factors of the target group
Let’s work together
.avif)