Client
Domenomania.pl is one of the largest hosting companies in Poland, operating continuously since 2004. It offers comprehensive hosting services, servers, domain registration, and programming support - serving thousands of SMB clients with a strong focus on personalized service and high quality.
Challenge
Domenomania reached out to us with a need to reach CEOs and CTOs of software houses and marketing agencies with an offer to reduce domain and server maintenance costs. Our goal was to precisely reach decision-makers in a competitive environment. The campaign was also a natural extension of our cooperation with our client, for whom Domenomania is a complementary partner.
Solution
Manual prospecting to CEOs and CTOs
We built a list of 344 contacts consisting exclusively of key decision-makers - CEOs, CTOs, and tech company owners. From the very first message, we emphasized tangible value: lower domain maintenance costs and support with migrating existing hosting and server services.
A 4-Email sequence focused on tangible savings
The campaign centered around two core selling points:
- Domestic invoices = ~20% lower costs – avoiding the additional IFT-2R withholding tax applied to services purchased from foreign providers often leads to hidden savings that many clients overlook.
- Human-first customer service – in one of the follow-ups, we highlighted Domenomania’s commitment to real human support rather than automated systems, which positively resonated with the audience.
Synergy with a previous campaign and cost optimization
Our collaboration with Domenomania was a natural continuation of an earlier campaign run for a related client. This allowed us to reuse a similar target group, optimizing costs and significantly reducing execution time while maintaining high campaign effectiveness.
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