Client
DAC.digital is a mature technology company based in Poland and with a dedicated medical brand in Germany, Punktum, specializing in creating solutions based on AI, Machine Learning, and embedded systems. DAC.digital is a regular partner of Vanderbuild in the implementation of outbound projects aimed at scaling B2B relationships in Europe and beyond.
Challenge
DAC.digital reached out to the research community in the medical sector, specifically to those responsible for initiating clinical trials. The key goal was to establish contacts with representatives of the scientific community who are open to technological implementations in the early stages of project development.
The challenge involved not only selecting the right contacts, but also creating a communication that accurately conveyed the value of cooperation with a technology company in a language that was close to researchers and consistent with their work style.
Solution
Research based on real R&D projects
We analyzed over 9,000 clinical trials, developed a database of about 1,000 qualified trials that DAC.digital could support with its expertise, and found a decision-maker for each of them. We focused on doctors and scientists who are responsible for conducting or supervising research projects. Each contact was verified for the compatibility of the research topic with the areas of specialization of DAC.digital and already completed research and business projects.
Personalization of content using research descriptions
In our emails, we directly referred to the purpose and nature of the research being conducted, tailoring our communication to their subject matter and technological potential. Some of the content was assisted by AI tools, which enabled scalable personalization and reduced campaign turnaround time.
Language adapted to German communication culture
Already in the first days of the campaign, we noticed that traditional greetings might sound less formal in the context of the German academic environment. We introduced a change to the messages, which began with names (e.g. "Dear Mr. Dr. Müller"), which increased responsiveness and built trust. More importantly, we communicated in our native German language, which also contributed to the higher interest and conversion rate of the campaign.
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