How we delivered a complete data and content package for MuuMap's campaign in Just 48 hours, outpacing the competition

Client

MuuMap is a company that develops a system supporting logistics and route management for milk collection in dairies and transport companies. It enables route optimization, real-time vehicle tracking, and carbon footprint monitoring in line with new EU regulations.

Challenge

MuuMap approached us for support in launching a targeted outbound campaign aimed at all dairies operating in Poland. The goal was to:

• Build a complete database of dairies available online,
  
• Collect all possible contact data (general, departmental, and personal),
  
• Prepare high-conversion outbound messaging,
  
• Leverage the upcoming obligation to track carbon footprint as a sales trigger.
  

Solution

Leveraging industry insularity as a research opportunity

From the outset, we assumed that the dairy sector in Poland is relatively closed and conservative, meaning:

• The number of entities is relatively small,
  
• Existing lists or associations act as repositories.
  

Therefore, we focused on identifying and enriching existing sources instead of traditional prospecting via business classification codes or general search terms.

Identifying and deduplicating data

During our research:

• We identified 3 unique data sources (lists/repositories),
  
• Scraped all 251 records and deduplicated them, preserving the most valuable information from each source,
  
• Built a final database of 112 dairies in Poland - free of duplicates, up-to-date, and with high data quality.
  

Enriching with contact details

Each record was manually or automatically enriched with:

• Website,
  
• Location,
  
• General email address,
  
• General phone number,
  
• Personal data (first name, last name, position),
  
• Personal email and phone number (if available).
  

When data was unavailable, we clearly marked it to emphasize the completeness of the analysis. This gave the client full awareness of what was publicly accessible online for each prospect.

Regulation-aligned outbound messaging

Simultaneously, we prepared ready-to-use outbound messages aligned with the regulatory landscape - specifically the new EU mandate on carbon footprint tracking.

Key value points of the messaging included:

• Timeliness (new legal requirement),
  
• Industry-specific relevance,
  
• Clear CTA and benefit-driven language.
  

As a result, we delivered a comprehensive database and outbound messaging package in just two days. This strategy allowed our client to gain a competitive edge by leveraging a timely sales trigger - new EU requirements obligating dairies to track their carbon footprint.